VitaScroll

Your Daily Dose of Scrolling Vitamins

VitaScroll delivers AI-powered, bite-sized, personalized news swipes in native languages – boosting focus, awareness, and wellness without the brain rot.

Tired of endless doom scrolling on junk content and missing out on real news?

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The Wellness Challenge

In fast-paced Hong Kong, doom scrolling and binge-watching flood users with low-value content, causing brain rot and anxiety while reliable news consumption declines dramatically.

Pain Point	HK/Global Statistics	Mental Health Impact
Doom Scrolling Overload	86.6% HK users on social media 1.7 hrs/day	60%+ HK workers elevated stress levels
Brain Rot & Concentration	50% doom scrollers struggle with focus	Quadruples depression risk in teens
News Awareness Gap	Only 18% willing to pay for news	Low engagement with reliable sources
Social Media Primary	29.5% use social as primary news source	Increased misinformation and anxiety
High Screen Time	96% online daily, averaging 5 hours	>2 hrs/day doubles anxiety risk

Our Solution: VitaScroll

AI-powered healthy Tinder for news: Bite-sized, personalized content in native languages with mindful swiping mechanics.

What is it?

An AI-powered platform delivering bite-sized, personalized news in native languages through mindful swiping mechanics, transforming doom scrolling into empowering sessions.

Key Advantages

Reduces unhealthy doom scrolling while boosting awareness with reliable, personalized feeds and native language support for 7.1M HK users.

Target Users

HK young adults aged 18-35 (2.5M segment), including urban professionals and students seeking quick, positive news updates.

How It Works

AI condenses news into 50-word cards.
Genre selection for tailored content.
Swipe mechanics for intuitive navigation.
Occasional surprise coupon ads for engagement.

Key Functionality

Double-Tap for In-Depth Reading

Double-tap a news card to expand into a detailed thread with more images, context, and full article insights.

Swipe Mechanics

Swipe right if interested (save/bookmark), left if uninterested (skip and refine feed).

Meet the Team: Spranhts - The Elephant Sprayers

We are committed to watering and growing our environment through innovation.

Kuntapath Charusrojthadech (Cherry)
Year 2, Biomedical Engineering
1155221685@link.cuhk.edu.hk

Ho Zhe Shen
Year 3, Computer Science
1155205642@link.cuhk.edu.hk

Team Dynamics

Collaboration: Weekly AI sprints via Discord/Slack; agile roles (e.g., daily stand-ups for swipe UX testing).
Unique Strengths: AI coder complements media curator's content filtering; psychologist ensures swipe mechanics reduce anxiety; business lead handles monetization – creating a balanced "swipe squad" where tech meets empathy.

Team Experience

AI & Tech: Award-winning projects in AI chatbots and hackathons.
User-Centric Design: Academic research and projects focused on social media UX.
Wellness Application: A self-developed prototype for a mental wellness app.

Committed to Bridging Gaps: We actively supplement our project experience with structured self-learning (e.g., Coursera). We see mentorship as the critical platform to bridge our proven potential with expert guidance.

Market Opportunity

HK Digital Media/News TAM: $13.4B (CAGR 2.26% to $15B by 2029). SAM: $488.8M (Digital News $64.9M + Wellness Apps $423.9M). SOM: 20% of 2.2M young adults with $5 ARPU.

Revenue Strategy

Dual-track: Subscriptions (HKD 1.99/mo or 18.99/yr) + targeted UI ads (30% revenue share). Projected 70% free users, 30% subscribers.

Year	Users	Revenue (HKD)
Y1	50K	500K
Y2	200K	2.5M
Y3	500K	7M scale

TAM: $13.4B

SAM: $488.8M

SOM: 20% Capture

Expansion: Greater Bay Area and SEA post-Y3.